RESUME

May 2024 thru September 2024

MARKETING MANAGER, PLASTIC TRADING INTERNATIONAL

Marketing Manager for Plastic Trading International, and sister brands - Commercial Plastics Depot and Engineered Wood Products. .

Strategic Client Solutions: Planned, executed, and managed weekly email campaigns and social media content, addressing sales promotion needs and providing solutions aligned with their objectives. Utilized performance analysis to refine strategies, aligning with thecompany’s goal to ensure effective sales support and inventory overage problem-solving.
Project Leadership & Budget Management: Oversaw project timelines and maintained leadership expectations for campaign pacing, ensuring optimal project direction and timely deliverables within approved budgets.
Cross-functional Collaboration: Partnered closely with internal teams to facilitate consistent brand messaging, contributing to the development of creative solutions that advanced business goals.
Client Relationship Building: Built strong B2B and B2C relationships through consistent communication and personalized engagement. Leveraged industry insights to provide thought leadership and relevant marketing solutions that aligned with brand strategies.

Key Accomplishments

Spearheaded a comprehensive rebranding initiative, achieving cohesive brand standards and enhancing visibility, which boosted client confidence and brand recognition.

Drove email campaign success with open rates and click rates consistently exceeding industry benchmarks, demonstrating strong consumer insight application.

October 2022 to January 2024

BRAND COMMUNICATIONS MANAGER, CAVALOR US

Communications Manager, U.S. Division of Cavalor. Oversaw all aspects of marketing planning, execution, and performance measurement with accountability for a $550,000 budget. Managed brand communications strategy, event coordination, and social media community engagement to drive audience growth and loyalty.

Client Strategy & Execution: Spearheaded the development of customized brand communication strategies that aligned with client objectives and market positioning. Leveraged data-driven insights to craft impactful content and campaigns, continuously monitoring industry trends to ensure strategies were both relevant and distinctive.
Project and Event Coordination: Directed logistics for tradeshows and sponsorships, including comprehensive planning, budgeting, and on-site execution. Partnered with influencers to elevate brand credibility and visibility, achieving significant engagement across social and digital channels.
Social Media Community Management: Led community engagement efforts on social media platforms, implementing a consistent brand voice to foster meaningful interactions and build a loyal audience. Strategically managed content ideation, creation, and publishing, as well as responsive community management to enhance the brand’s presence and support client objectives.
Consumer-Centric Brand Management: Worked closely with client-facing teams to ensure consistent and compelling messaging across all channels, building a unified brand experience that resonated with audiences. Focused on aligning with client goals and agency standards to foster audience trust and loyalty.

Key Accomplishments:

Enhanced Brand Engagement: Realigned brand voice and messaging, achieving a 15% year-over-year increase in reach and engagement.

Achieved Budget Efficiency: Implemented a competitive procurement process to achieve substantial cost savings, optimizing resource allocation and ensuring high-quality outcomes within budget constraints.

June 2021 to September 2022

SENIOR SOCIAL MEDIA RESPONSE REPRESENTATIVE, ID.me

Senior Member of Social Media Escalation Team. Responsible for social media community management and member support at ID.me, providing assistance to individuals facing critical challenges, including those unable to access benefits, file taxes, or fulfill essential needs due to verification issues.

Social Media Community Management: Led customer response efforts across major social media channels, including Facebook, Twitter, Instagram, Reddit, and LinkedIn, ensuring timely and accurate responses to account-related questions and concerns. Our work directly supported identity verification services for ID.me’s partners, including the IRS, Social Security Administration, Veterans Affairs, and 27 state Unemployment Programs, focusing on those whose lives were impacted by delays in access to critical services.
Team Mentoring & Coaching: Mentored and coached team members to maintain brand standards and deliver high-quality, empathetic support, helping build a collaborative, solutions-oriented team. Encouraged best practices for community engagement, ensuring responses were compassionate and aligned with ID.me’s commitment to supporting members during challenging times.
Escalation & Technical Support: Managed escalations through Zendesk and Jira, facilitating higher-level technical support and potential fraud investigations when necessary. Followed up on ongoing account issues, ensuring members either completed verification or were redirected to partners for alternative methods, enabling more members to access their benefits efficiently.
Social Listening & Brand Monitoring: Conducted social listening to identify media mentions, member-reported issues, and information gaps. Proactively reported insights to improve support processes, addressing common challenges to enhance the overall member experience and better inform brand messaging.

Key Accomplishments:

Co-developed the Social Media Rules of Engagement and helped establish the brand’s tone and voice for community interactions, fostering a supportive and consistent presence across platforms.

Created brand community standards for Facebook and Twitter, ensuring a cohesive approach to engagement.

Assisted in implementing standards that reduced average response times to under 15 minutes, elevating the responsiveness and reliability of ID.me’s social support team.

September 2018 to November 2020

ASSOCIATE MARKETING MANAGER, ITW PROAP

Coordinated digital marketing and social media management for Wynn’s Engine Additives and Wynn’s Racing brands.

Digital Management: Developed and coded CMS content / updates for all Wynn's and Wynn's Racing custom platforms, including WordPress websites and landing pages, learning portal, mobile app, promotional procurement portal, and Wynn’s Racing consumer store.
Social Media Community Management: Created all social media channels and created / curated production of all content across Facebook, Instagram, and Twitter. Built / managed editorial calendar, created analytics dashboard, and produced reports to evaluate multi-channel performance.
Procurement: Directed ordering and purchasing of all promotional, print, and apparel needs for product and brand promotion. Delivered all requested items on-time and within budget.
Event Marketing: Launched and managed US and international IMSA and ACO auto racing VIP events, both on-site and remote; supported race team in all racing promo efforts, brand activations, social media event coverage, and driver promotions.

Key Accomplishments:

Reduced costs of promotional items 25% by implementing a multi-vendor RFQ process.

Delivered $10,000+ cost savings for startup of Wynnsracingstore.com by developing business plan that maintained inventory ownership and outline payment via percentage of retail sales per transaction rather than paying for vendor site buildout / inventory ownership.

Achieved organic social media channel growth and engagement, including:

Facebook: 1,134 fans, 462,354 impressions, 46,957 engagements, and 10% engagement rate.
Twitter: 780 followers, 258,375 impressions, 10,145 engagements, and 4% engagement rate.
Instagram – 1,813 followers, 246,746 impressions, 27,924 engagements, and 11% engagement rate.

July 2017 to August 2018

CREATIVE PRODUCTION MANAGER, MARKETING ALLIANCE INC.

Project Manager for Creative Production & Digital Campaigns: Led all aspects of creative production and digital marketing campaigns for economic development agency clients across the southeastern U.S. This involved end-to-end oversight of projects, ensuring impactful results and strong client satisfaction.
Comprehensive Project Management: Managed budgets, timelines, and deliverables for a variety of creative and digital projects, including photo and video shoots, promotional videos, print and digital marketing collateral, and website designs with advanced interactive and 3D components. Ensured each project adhered to client goals, brand standards, and budgetary constraints, while delivering high-quality results on schedule.
Digital & Social Media Campaign Development: Directed the entire lifecycle of digital and social media campaigns, from setting strategic goals and crafting targeted tactics to content creation and precise audience targeting. Produced detailed analytics and reporting to measure success, refine strategies, and communicate value to clients.

Key Accomplishments:

IEDC Gold Medal for Organic Social Media Awareness Campaign: Earned this prestigious award for an organic social media campaign, which included a series of 8 posts across Facebook, LinkedIn, and Twitter. Achieved a reach of 17,234 and 923 engagements (5.36%) on a budget of under $4,700, demonstrating efficient resource use and strong audience engagement.

FPRA Image Awards for DeSoto County Campaign: Won both local and state-level FPRA Image Awards for a multi-phase, multi-prize sweepstakes campaign on behalf of DeSoto County. Designed and managed the campaign, achieving a total reach of 539,427, 397 entries, and a campaign spend of $14,300. This recognition underscored the effectiveness and creativity of the campaign strategy.

October 2015 - April 2016

PROJECT MANAGER, DIGITAL MARKETING - PUBLIX SUPERMARKETS THRU EKTELLO

Social Media Channel Launches & Promotional Campaigns: Successfully managed the launch of Instagram and Pinterest channels for Publix Supermarkets, developing comprehensive promotional campaigns to establish and grow brand presence on these new platforms. Ensured both channels were launched six months ahead of schedule and under budget, contributing to early engagement success.
Content Ideation, Creation, & Approval Management: Spearheaded the social media content planning process, from ideation to creation and curation. Coordinated multi-round approval processes, ensuring content met brand standards and was posted bi-monthly on Facebook and Twitter. Optimized the content approval workflow to reduce delays, which accelerated the monthly content release and improved overall efficiency.

Key Accomplishments:

Streamlined Content Approval Process: Created and implemented a multi-round content approval system that reduced approval timelines, ensuring more timely publication of monthly content and enhancing responsiveness on social platforms.

Ahead of Schedule & Under Budget: Completed Instagram and Pinterest launch projects significantly under budget and six months ahead of schedule, establishing a strong foundation for ongoing brand engagement and growth on these platforms.

July 2014 to July 2015

COMMUNITY MANAGER - FLORIDA DEPARTMENT OF CITRUS THRU THE FOOD GROUP

Social Media Strategy & Digital Metrics: Directed the creation of a comprehensive social media strategy and established key metrics through a digital dashboard to support the new branding strategy for the Florida Department of Citrus and the "Captain Citrus" campaign. This included defining tactics for audience engagement and measurable outcomes to track progress and impact.
Content Creation & Community Management: Developed and curated engaging social media content across multiple platforms, managing community interactions through active conversation monitoring and real-time engagement. Oversaw two Facebook pages, four Twitter accounts, two Pinterest profiles, Instagram, Google+, and YouTube. Proactively identified and engaged key Florida Department of Citrus fans to drive conversations and foster relationships, effectively turning them into unofficial brand ambassadors.
Paid Campaign Implementation & Budget Management: Led the execution of paid social media initiatives, including influencer partnerships, blogger collaborations, brand activations, and virtual events. Managed budget planning and oversight for a $2.4 million budget, ensuring effective allocation for maximum reach and engagement.

Key Accomplishments:

Drove an 824% year-over-year increase in reach on the OJ Facebook channel through strategic content optimization and audience targeting.

Successfully managed Twitter parties and National OJ Day social media campaigns, resulting in trending topics on Twitter on three separate occasions.

VOLUNTEER WORK

2024 – SAC Committee Member, Highland City Elementary School, Lakeland, FL
2019–2024 – SAC Committee Member (2019–20, 2023–24), Secretary (2020–21), and Chairperson (2022–23), Phillip O’Brien Elementary, Lakeland, FL
2015–2019 – SAC Committee Member, Oscar J. Pope Elementary, Lakeland, FL
- Achieved media attention and public awareness for an innovative grant-funded initiative addressing absenteeism and providing Occupational Therapy opportunities at Oscar J. Pope Elementary. The program reduced absenteeism among economically challenged families and helped ESE students gain practical skills by participating in a student-run laundry facility.
2019–2021 – Marketing Chair, Cattle Baron’s Ball, American Cancer Society Annual Keynote Fundraising Event
- Successfully increased funds raised year over year and achieved sell-out attendance every year in charge of marketing. Implemented strategic marketing initiatives that heightened event visibility and community support, resulting in significant contributions to cancer research and patient support services.
2011–2012 – Junior Achievement Presenter, Polk County School District, Polk County, Florida